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02 Ukuhlelwa Kwebhizinisi: Inkampani Nemikhiqizo

Uhlaka


Esihlokweni esandulele, sixoxe ngenjongo yebhizinisi nokuthi kungani liwusizo ukulenza. Kulesi sihloko, sizosebenzisa izigaba ezihlukahlukene ngokuqondile. Umongo ojwayelekile wezigaba uthi:


  • Isifinyezo esiphezulu

  • Incazelo Yenkampani

  • Imikhiqizo Namasevisi

  • Uhlelo Lokuthengisa

  • Uhlelo Lokusebenza

  • Ukuphatha kanye Nenhlangano

  • Izindleko Zokuqalisa kanye Nokwenza imali

  • Uhlelo Lwezezimali

  • Izithasiselo

Kukhona futhi amakhasi angahlukaniswanga kanye nokunye esizokwengeza ukuze sithuthukise idokhumenti.


Ikhava

Lapho kuthiwa akufanele wahlulele incwadi ngekhava yayo; kodwa abantu bayahlulela incwadi ngekhava yayo noma kunjalo. Ngohlelo lwebhizinisi, ungaba nokubukeka okuncane ukuze udlulise ubuhle uma ufuna kodwa khumbula ukuthi lolu wuhlelo lwebhizinisi lebhizinisi lokukhiqiza izitini hhayi le-bistro esezingeni eliphezulu.


Ifonti

Khetha ifonti enhle - lokhu kubaluleke kakhulu. Ifonti izodlulisa ithoni yedokhumenti. Uma othile ekucela imali yokuqala ibhizinisi futhi abese ekunika idokhumenti enefonti yopopayi, kuzoqeda kokubili ubungcweti nobuqotho obungathi sína. Ngaphandle uma uhlelo lwebhizinisi olomdwebi wamakhathuni.


Ake siqale ngalezi zinqumo zokuqala. Sidinga ukukhetha amafonti amathathu:

  1. Ikhava yefonti yesihloko

  2. Ifonti Yezihloko Ezivamile

  3. Ifonti yepharagrafu

Lokhu kuzoba okuncamelayo kwendawo kodwa ngokuvamile i-sans-serif izoba yesimanje ngokwanele. Kulolu hlelo, sizohamba ne-Gill Sans MT. Sizomane sisebenzise inguqulo ye-BOLD yefonti Yezihloko Ezivamile kanye ne-Gibson SemBd esihlokweni sekhava. Faka okuncamelayo kwefonti yakho lapha.


Engeza isihloko sekhava, idethi kanye nolunye ulwazi lokuxhumana lenkampani (njengekheli lomgwaqo, inombolo yocingo, i-imeyili newebhusayithi). Esifanekiso sethu, sizokhetha "Izitini Eziqinile" njengegama lebhizinisi elisebenzayo. Uma ungakabi nalo igama lebhizinisi, khumbula ukuligcina lilula futhi liqonde ngqo, lapho kungenzeka khona. Nalu uhlu lwamagama angahleliwe njengesibonelo:


Ilogo & Branding

Amalogo enkampani ayisinyathelo sokuqala sokwenza uphawu. Ukwenza ibhizinisi kuzobandakanya ukuxhumana nabanye abantu nezinkampani. Ukuba nezinto ezibalulekile ezifana neletterhead yenkampani kanye nekhadi lebhizinisi kuzozuza kubunikazi obucacile bebhizinisi. Izikimu zemibala, ukubhala ngamagama kanye nesithombe selogo ngokuzikhethela kuzosiza abantu bakhumbule ibhizinisi futhi kuqinise ukukhangisa ongase ukukhokhele.


Isithonjana samasampuli:

Izibonelo:






























Isifinyezo esiphezulu

Nakuba lesi sigaba singesokuqala ohlwini lokuqukethwe, kufanele ubhale lesi sigaba kuphela uma lonke uhlelo lwebhizinisi seluqediwe. Uzobe ufingqa uhlelo lonke futhi isifinyezo sakho sizolandela uhlaka olufanayo:

  1. Uyini umbono wakho webhizinisi? (Imisho engu-1-2)

  2. Iyiphi inkinga ibhizinisi lakho eliyixazululayo kumakhasimende akho owaqondisile?

  3. Uyini umbono wesikhathi esizayo webhizinisi (eminyakeni embalwa)?

  4. Obani amakhasimende wakho okuhlosile?

  5. Uyini umncintiswano wakho?

  6. Yini eyenza ibhizinisi lakho lihluke? Yini engase iwusize uphumelele?

  7. Obani abantu eqenjini labaphathi?

  8. Ingakanani imali edingekayo? Yini ezokwenziwa ngayo ukuze ibhizinisi libe nenzuzo?

Njengesibonelo, nansi indlela isifinyezo esivamile sefekthri yezitini esingafundeka ngayo:


I-Strong Bricks LLC ihlose ukuvula ibhizinisi lokukhiqiza izitini ukwenza nokuhlinzeka ngezitini emphakathini. Kusetshenziswa imishini yezitini ye-Doubell ehlonishwayo, kuzokwenziwa umkhiqizo oqinile wekhwalithi ukuze unikeze isidingo esikhulayo sezitini zikakhonkolo endaweni. Ngemva kokwakha idumela elihle lamandla nokulethwa ngesikhathi, uhla lomkhiqizo luzonwetshwa ukuze luhlanganise neminye imikhiqizo eminingana yokhonkolo.


Bambalwa kakhulu abahlinzeki bezitini endaweni futhi abakwazi ukuhlangabezana nezidingo zamakhasimende ngamanye kanye nezinkampani zokwakha. Uhlelo lwebhizinisi luveza uhlelo lokusebenza ukwenza izitini ezithengekayo ezizohlangabezana nezindinganiso zokunikeza isitifiketi. Ukukhiqiza izitini endaweni nakho kuzonciphisa izindleko zokuthutha abathengisi bamanje okufanele bazikhokhe ukuze balethe besuka kude.


Ibhizinisi lizoqhutshwa umndeni onamalungu amathathu asuka endaweni yangakubo. Bonke baye bahamba futhi bafundela ngaphandle kwedolobha, baqongelela ulwazi oluthile kwezamabhizinisi kanye nokonga imali ukuze babambe iqhaza ekuqaliseni leli bhizinisi lokukhiqiza izitini. Banothando futhi batshale imali emphakathini, okuyinkomba enhle yempumelelo.


Ibhizinisi lidinga u-$15,000 ukuze lithole imishini, okokusebenza kanye nokulungiswa kwendawo okudingekayo ukuze kuqalwe. Abanikazi bazonikela ingxenye yesithathu yaleli nani njengotshalomali ukuze babonise ukuzibophezela kwabo. Kanye nezimpahla ezinkulu, le mali izoxhasa impahla yokwakha kanye namaholo esikhathi sokuhola esilindelekile (kuze kube yilapho kukhiqizwa inzuzo ukuze kuqalwe ukubuyisela utshalomali). Isikhathi sokushintsha inzuzo kulindeleke ukuthi sibe yizinyanga eziyishumi; ngenzuzo yokutshalwa kwezimali engu-38%


Incazelo Yenkampani

Ukugeleza kwedokhumenti yohlelo lwebhizinisi kufanele kube okunengqondo. Ngaphambi kokuchazela umtshali-zimali ngohlelo lokusebenza noma ukuthi abantu bazoqashwa bani, kufanele uqale uchaze ibhizinisi. Ngokwenza kanjalo, wethula izihloko ezizochazwa kabanzi kamuva kudokhumenti.


Mission Statement

Chaza isizathu esenza leli bhizinisi libe khona. Umusho owodwa noma emibili kufanele yanele ukuchaza inhloso yebhizinisi.


Isibonelo:

I-Strong Bricks LLC ikhiqiza futhi idayise izitini zikakhonkolo emakethe yendawo. Umgomo wethu uwukuqinisekisa ukuzethemba kwamakhasimende emikhiqizweni yekhwalithi elethwa ngesikhathi.


Ifilosofi kanye Nombono

Nakuba isitatimende semishini sichaza isizathu sokuba ibhizinisi libe khona, umbono uzobonisa umgomo wesikhathi eside ongase ungafinyelelwa, kodwa uqondise isiqondiso senkampani. Ifilosofi wuhlelo lwenani ibhizinisi eliluphethe ukuze liqhubekisele phambili umbono.


Ngomongo wokwenza izitini, ifilosofi kufanele ihambisane nabasebenzisi bezitini zikakhonkolo. Isitini esibeka amandla omkhiqizo ngaphezu kokukhiqiza kanye nenzuzo; isitini esenziwe ngokucophelela nangenhlonipho efanele; isitini esenziwe sahlala phakade; kanye nesitini esilethwa lapho kulindelekile.


Lapho ulingeka ngemali yokuthengisa, kungaba nzima ukwenqaba isivumelwano; ngisho noma kusho ukudala ukubambezeleka kwamanye amakhasimende. Ukuba nohlelo oluhle lwenani nefilosofi kusho ukuthi akumele uziphonsele inselelo uma ubhekene nalezi zimo. Isitini esihle sizoletha isithunzi esidumile esizoletha ukuthengiswa okuphelele kunesitena esishibhile esingabiza kancane ngasodwa. Futhi, ukuletha ngesikhathi kuzoletha ukuzethemba kwekhasimende ekuthengisweni okuphindaphindiwe; Kodwa ukubambezeleka kanye nokulethwa okufushane kuzophazamisa ama-oda wesikhathi esizayo. Uma ukhumbula izinzuzo zesikhathi eside lapho-ke ukubeka engcupheni izinzuzo zesikhathi esifushane kuyoba nengqondo uma ziphikisana nefilosofi yebhizinisi lakho.


Isibonelo:

I-Strong Bricks LLC ibheka ikhwalithi yomkhiqizo kanye nokulethwa ngesikhathi. Sikhuthaza ubuqotho ngokusebenzisa isevisi yamakhasimende engashintshi. I-Strong Bricks LLC inombono wokuba umthengisi kazwelonke wazo zonke izitini zikakhonkolo, amabhlogo kanye nemikhiqizo yokugandaywa.


Imigomo Yenkampani

Lokhu kufanele kucacise imigomo yesikhathi esifushane neyesikhathi eside kanye nezinkomba zenqubekelaphambili. Eminye imibono yokwenziwa kwezitini ingaba:

  • Imikhiqizo engu-100'000 noma engu-1,000,000 ithengisiwe

  • 100 noma 1000 amakhasimende ahlinzekwa

  • Isiza sesibili sivuliwe

  • Inkontileka yokuhlinzeka yanyanga zonke isayinwe

  • Imikhiqizo ehlukene eyi-10 enikeziwe

  • abasebenzi abangu-20

  • 10,000 izitini ezikhiqizwa ngosuku

  • njll.


Imakethe ehlosiwe

Ukuhlaziywa kwemakethe okuhlosiwe kuzobanzi kakhulu esigabeni Sohlelo Lokuthengisa; Kodwa isingeniso esifushane kumthengi okuhlosiwe sizobeka umongo wenkampani embonini, okuzolandela.


Isibonelo:

I-Strong Bricks LLC ihlela ukudayisa izitini kubantu abalungisa izindlu ngokwabo. Yize inani lezitini ezithengwe ngabantu limbalwa, baningi abalungisi be-DIY endaweni. Ibhizinisi lizophinde lidayisele osonkontileka abakha izindlu kanye nengqalasizinda.


Imboni

Chaza isimo somjikelezo wempilo womkhakha - Ingabe imboni iyakhula, izinzile noma ivuthiwe? (Ukufunda okwengeziwe: https://www.investopedia.com/terms/m/matureindustry.asp ) Umtshali-zimali ufuna ukwazi umbono wesikhathi esifushane nesikhathi eside nokuthi leli bhizinisi lizosebenzisa kanjani ngokunenzuzo amathrendi ahlongozwayo. Nabaqhudelana nabo kungashiwo ukuthi bazoqhudelana kanjani naleli bhizinisi embonini.


Isakhiwo somthetho

Emhlabeni jikelele, kunezinhlobo ezahlukene zamabhizinisi: I-Sole proprietorship, inkampani yangasese (LLC), i-corporation, njll. Chaza ukuthi yisiphi isakhiwo okwanqunywa ngaso nokuthi ubunikazi buhlukaniswe kanjani. Uma kukhona abatshalizimali abakhona, amaphesenti wabo wamasheya kufanele afakwe.


Imikhiqizo Namasevisi

Lona umnyombo walokho ibhizinisi elizokunikeza ukuze lingenise imali. Khumbula ukuthi uhlelo lwebhizinisi lunikeza ukuqonda kokuthi kungani imikhiqizo noma amasevisi akhethwa ukuthi anikezwe. Ngaleyo njongo, imininingwane eyengeziwe iyadingeka kulesi sigaba kunokufaka ohlwini imikhiqizo; Kudingeka ukucabanga ukuze kuboniswe ithuba esigcawini sezinto kanye nezinzuzo inkampani ezoba nazo ekuhlinzekeni abathengi kule ndawo.


Imininingwane eyengeziwe mayelana nentengo yomkhiqizo noma izinkokhelo zesevisi iyadingeka lapha kanye nobufakazi banoma yiziphi izibalo nezimangalo ezenziwe. Izithasiselo ezengeziwe zalesi sigaba zingabandakanya imidwebo yobuchwepheshe, izithombe, amalungelo obunikazi, izimvume, njll.


Ake sihlaziye lesi sigaba ngokuqhubekayo:


Imiphi imikhiqizo noma amasevisi ahlinzekwayo?

Esimweni sokwenziwa kwezitini, uhlelo lwebhizinisi luncike enzuzweni yamayunithi kakhonkolo athengiswa endaweni. Lezi zitini zikakhonkolo zizoba nezindleko zokukhiqiza izinto ezingavuthiwe kanye namaholo abasebenzi. Izitini zizophinde zibe nenani lokuthengisa okufanele libonise indawo yemakethe yendawo (ngaphezulu noma ngaphansi). Umkhiqizo okukhulunywa ngawo kufanele ube nokucaciswa okuthile ukuze uqiniseke ukuthi ungumkhiqizo oqhudelanayo kuleyo ndawo yemakethe - lokhu kuzoba izilinganiso zesitini, isisindo esilindelekile namandla, umbala, ukuthungwa nokubukeka, njll.


Ukuqonda okuthile kuntengo yezitini ezijwayelekile ukuthi izitini zivame ukuba nesakhiwo sentengo esihlukaniswe ngezinhlangothi ezintathu:

  • intela ifakiwe uma iqhathaniswa nentela ayifakiwe

  • ngeyunithi ngayinye uma iqhathaniswa neqoqo ngalinye le-100/1000

  • kuqoqwe uma kuqhathaniswa nokulethwa

Lapho uqoqa ubufakazi, qiniseka ukuthi izingcaphuno ezivela kwabaqhudelana nazo zethulwa ngendlela efanayo (isb. intela ayifakiwe, ngeyunithi ngayinye, eqoqwe) ukuze izinqumo zakho zentengo ziqhathanise ukuze umtshali-zimali azihlaziye.


Siyini isidingo salo mkhiqizo noma isevisi?

Kunoma yiliphi ibhizinisi, kufanele ngaso sonke isikhathi kunesidingo esingaphezu kokunikezwayo ukuze kusetshenziswe ithuba. Ukuthengisa izitini akufani. Kunezindlela eziningana zokuhlola isidingo:

  • Thola incwadi yenhloso evela enkampanini yokwakha noma kumthengisi wezitini

  • Bonisa ikhotheshini enesikhathi eside sokulinda ukulethwa

  • Bonisa ikhotheshini enophawu oluphezulu enanini lezindleko ozibalile

  • Buza nxazonke!

Ngaphandle kwesidingo esicacile, unganikeza ubufakazi obubonisa ukwanda kwesidingo esiseduze (njengokwenyuka kukahulumeni kwezindleko zokwakha).


Enye indlela elula yokubonisa isidingo lapho unikeza isitini ngesitayela esingatholakali endaweni. Kuyisinqumo esivame ukunganakwa sokuthengisa izitini eziyisipesheli ezinenani le-premium esikhundleni sezivamile ezincintisana kakhulu. Khumbula ukuthi uhlelo lwebhizinisi lwale njongo ngqo: ucwaningo nokuhlela izinqumo. Uma kubalwa ukuthi imali eyengeziwe ingenziwa ngokuthengisa uhlobo olulodwa lwesitini phezu kolunye, khona-ke lokho kufanele kube ukukhetha kwesitini esithengiswayo (futhi kusekelwe nobufakazi obunamathiselwe).


Noma ngabe kuthengiswa isitini esiyingqayizivele, qiniseka ukuthi lapho kukhiqizwa khona isidingo kuzolandela - lokho kusho izimbangi. Umtshali-zimali uzofuna ukwazi ukuthi uhlela kanjani ukuhlala ngaphambi kwamabhizinisi amasha avulekele ukuncintisana nemikhiqizo emisha oyethula esimakethe. Kumele kuboniswe ukuthi leli bhizinisi linomehluko kwamanye amabhizinisi amanje nawesikhathi esizayo. Lokhu kuzokwakha ukuzethemba ohlelweni lwebhizinisi.


Iyiphi inzuzo yokuncintisana ekhona?

Le nzuzo idinga uzimele wokuncintisana - ingabe izimbangi zakho zingabathengisi bezitini noma nazo zingabakhiqizi bezitini? Uma bengabathengisi, khona-ke bayohlala besesimweni esingesihle; nokho bebengeke besaba izimbangi uma bevuma ukuthengisa izitini zakho. Eqinisweni, uma bevuma ukudayisa izitini zakho kuphela (inqobo nje uma uhlangabezana nezimfuneko ezithile zokwaneliseka komkhiqizo) uyoba nethuba lokuncintisana ngaphezu kwabanye abakhi bezitini, abamanje nabazayo kokubili ngokufanayo.


Uyabona ukuthi lesi yisibonelo sento okumele uxoxisane ngayo nezitolo zehardware ngaphambi kokuqalisa ibhizinisi lakho. Uma ungabaqinisekisa ukuthi bavume ukuthi uma wehlula amanani abo okuhlinzeka (noma uthuthukisa ikhwalithi) bazoshintshela kuwe abahlinzeki, khona-ke uzonciphisa ubungozi obubonakalayo bomtshali-zimali. Okungenani, thola incwadi yenhloso yokubonisa ukuthi isitolo sizimisele ukuthengisa imikhiqizo yakho.


Isiphi isakhiwo samanani esizosetshenziswa?

Izitini zithengiswa ngazodwana noma ngamaqoqo. Okushiwo ngaphambili, kukhona izilinganiso ezintathu zenani lezitini: intela, ukulethwa kanye nenani.


Ubukhulu bentengo obungacashuniwe bungokwekhwalithi yomkhiqizo. Uma uthengisa isitini esingaphansi kwezinga lekhwalithi yomncintiswano, kulindeleke ukuthi sibe ngentengo ephansi. Ngokuqondakalayo, uma kukhona ukuntuleka kokutholakala kwezitini isidingo siphezulu ngakho-ke intengo ingaba phezulu ngisho noma izinga liphansi.


Isinqumo okufanele sithathwe ukuthi izitini kufanele zenziwe ziqine kangakanani. Zingenziwa ezingeni elifanayo nelomncintiswano; Angenziwa abe namandla kakhulu kunomncintiswano (ngakho-ke akhokhiswe ngentengo yeprimiyamu); Noma zingenziwa zibe buthaka kunomncintiswano futhi zidayiswe ngentengo ephansi.


Impendulo engcono kakhulu yalokhu ukucwaninga futhi uthole ukuthi yiziphi izidingo zekhwalithi encane ezivela kumakhasimende angaba khona; bese wengeza izinga lokuphepha ekwakhiweni kwakho kwemiksi. Ubungeke ufune ukwenza izitini ngobuncane obungenalutho uma kwenzeka amandla ehla ngenxa yesizathu esithile esingalindelekile ekukhiqizeni.



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